Excitement is building as ISM Middle East 2025 approaches, bringing together the world’s sweetest innovations under one roof in Dubai this September. For three days, the event will be a vibrant meeting place for global brands, industry experts, and curious visitors to explore new flavors, share ideas, and experience the creativity shaping the future of sweets and snacks.
The countdown is on for ISM Middle East 2025, taking place from September 15 to 17 at the Dubai World Trade Centre. This three‑day trade event brings together more than 600 international exhibitors from over 60 countries, offering a vibrant display of confectionery, snacks, cakes, ice cream, and innovative packaging solutions. Visitors can also look forward to highlights such as the ISM Middle East Awards, live demonstrations, and expert panel discussions providing insights into emerging consumer tastes and industry trends.
For Nico Nico, this is an opportunity to share the taste of Vietnam’s tropical drinks with a truly international audience. The brand will be serving its signature Nata de Coco Juice, Popping Boba Tea, and other fruity, chewy delights that capture its cheerful motto “Smile in Every Sip”. Visitors are invited to stop by for a refreshing experience and a conversation about bringing tropical flavors to the world.
Booth information:
- Booth: Hall 1 – Stand No. E1-35
- Location: Dubai World Trade Centre, UAE
- Date: September 15–17, 2025
ISM Middle East 2025 is more than a trade fair. It is a meeting point for breakthrough ideas, exciting flavors, and opportunities to grow within the sweet and snack industry. Visit the Nico Nico booth at Hall 1, stand no. E1 35, where the Vietnamese brand is eagerly preparing to bring refreshing tropical beverages and a joyful “Smile in Every Sip” experience. See you under the bright lights of the exhibition for a taste and a conversation to remember.